Online Media VS. Print Media


Print

Print newspaper
(Sourced from: www.cnn.com/WORLD/9610/09/diana.hoax/)


VS.



Online
Online newspaper
(Sourced from: http://www.thestar.com.my/)

Designing for online and print varies from one another in terms of the layout and amount of information provided. According to Nielson (1999), “In print, your document forms a whole and the user is focused on the entire set of information”. The set of information on print are easily read while information online is divided into sections pertaining one section to another. Besides that, readers prefer to read shorter post online because the percentage of readers reading online is 25 per cent slower than reading prints like newspaper (Nielson 1999). Often readers will browse through the online pages without having to read them thoroughly because they only need to get the information that they want (Morkes & Nielson 2007). Therefore, blogs must be short and precise. However, different readers have different reading preferences as their level of making meaning out of the text depending on “… the socio-cultural context of the text production” (Walsh 2006, p.25). On the other hand, reading trends are now changing where “… the written text is no longer structured by linguistic means through verbal connectors and verbal cohesive devices” (Kress & Van Leeuwen 1998). Instead, it is depending on the page structure including the elements, visuals and graphic presented on the page itself (Kress & Van Leeuwen 1998).


Reference List
Kress, G & van Leeuwen, T 1998, ‘Front pages: (the critical) analysis of newspaper layout’, in Approaches to media discourse, eds Bell, A & Garrett, P, Blackwell, Oxford, pp. 186-219.

Morkes, J & Nielson, J 1997, Concise, Scannable, and Objective: How to Write for the Web, online, retrieved on 1 May 2008, from http://www.useit.com/papers/webwriting/writing.html

Nielson, J 1999, The Difference Between Paper and Online Presentation, online, retrieved on 1 May 2008, from http://www.sun.com/980713/webwriting/wftw1.html

Walsh, M 2006, The 'textual shift': Examine the Reading Process with Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, Vol.29, No. 1, 2006, pp. 24-37

1 comments:

john said...

Digital Newspapers, also known as ePapers, include video, audio and flash for greater impact and infotainment. Companies like Pressmart Media can embed the video, audio and flash, while retaining the exact look and feel of the print publication.