According to Young (2005), there is at least one blog created within a day. The blogs are still increasingly growing with a total of more than 175,000 blogs created every single day, approximately “1.6 million posts per day and over 18 updates a second” (Welcome to Technorati n.d).

Based on a comparative study following Social Media trends by Universal McCann, the result found that China is dominating the number of blogging community worldwide with 42 million in total (Weiss 2008). On the other hand, blogging community in Korea and India are likely to read blogs that covers within their personal interest (Blogging Phenomenon Sweeps Asia n.d). As for blogger community trend in United Kingdom, technology blog is the most popular blog genre with 21 per cent out of 100 per cent blog genres (Brown 2006).


There are three types of blogs that are common in Europe and Asia which are community blog, personal blog and also corporate blog. However, the blogosphere for non-community blogs are divided into technology, politics and world events, arts, sports, personal and others (Identity in Blogosphere 2006).

As blogs are now becoming popular, entrepreneurs and politicians tend to use blogs to attract their audience in each respective field. Malaysian political blogger like Jeff Ooi are among other bloggers whom discusses issues regarding politics, keeping his readers updated on political concerns surrounding the country. Business blog’s main purpose is to gain profit. Example of a business blog that provide profit for both authors and subscribers would be Advertlets.